about the founders:

Over the past decade, Rachel Mansfield has established herself as a recipe developer and food entrepreneur. Since graduating from college in 2012, she has been creating better-for-you recipes. By 2024, Rachel has built her brand, rachlmansfield, around her recipe development, cultivating an online community of over 1 million people. She now supports emerging brands in the better-for-you space as an investor and advisor. Most importantly, Rachel is a mom to three very hungry boys.

Compared to Rachel, Jordan Carpenter is a newcomer to the better-for-you CPG space. He began his career as a CPA after college, later working at several New York-based hedge funds. In 2021, he left that career to help his wife, Rachel, run her business and focus on their better-for-you consumer investments by launching their venture fund, grt sht ventures.

Starting their own food company was never really on their minds until their kids grew older and began attending school and camp. That's when Rachel and Jordan realized how limited the better-for-you options were for kids. They had already invested in and supported some of the top brands in the baby space and those focused on adult consumers. However, they saw a gap in nutrition for children aged 4 to 12. This realization led to the early stages of cadootz! in late 2023.

They knew they wouldn’t be able to do this alone, so they called one of their closest friends in the consumer space to help them on this journey. Make sure to check back in on the progress as they will bring you along for the ride.